Multichannel communication
Designing a unified communication experience
This company provides flexible care solutions that enable treatment administration in settings convenient for both patients and healthcare providers
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Develop a set of materials to communicate the value proposition and encourage HCPs to adopt their program. All deliverables needed to be designed within a tight deadline of 6 weeks and with limited visual guidelines.
My role
- Creative direction
- UX/UI
- Supporting PMs
Strategy
The client requested four distinct deliverables: a Responsive Website, HTML Email Marketing, a Deck, and a branded video gallery. To ensure consistency across all deliverables and facilitate delegation to junior designers, I developed a Style Guide.
Style guide
This document standardized elements such as typography, colors, and backgrounds, allowing the team to work simultaneously on the deliverables while keeping a consistent experience and look and feel.
Responsive Web
I created low-fidelity wireframes to explore various design patterns and layouts to determine the most effective way to present the content. Using the style guide, I then translated these concepts into high-fidelity wireframes, showcasing the proposed look and feel for the website.
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Other deliverables
For the other deliverables, I provided guidance on creative direction, gave feedback, and offered necessary support and assistance to ensure visual designers delivered high-quality designs on time.
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Outcomes
In this 6-week project we delivered a set of communication channels where the HCPs finds all the information to understand and adopt the program.
I created a key tool that allowed me to split the work and deliver on time.
The client was impressed with the quality of the visuals and how we approached the problem.
Credits
CLIENT: Reserved
cOMPANY: Accenture
UX/uI Lead: Juan Pablo Blandón
Visual designer: Marcela Villegas
Visual Designer: Deavon Lynch
DATE: November 2022
